Seedance 2.0
01 WHERE CINEMA MEETS AI Rome, Italy
Luma Lab
02 Kling 3.0
03 Kling Motion Control
04 HeyGen
05 AI Video Productions
for brands and cinema.
Creative stack: Veo 3.1 · Kling · Luma · Runway · HeyGen · Seedance · Midjourney
Services
Three formats, one AI-native pipeline.
Each service is built around a specific brand use case, with transparent scope, deliverables and pricing. No surprise hours-to-quote.
Top
AI Commercial
15-60 second commercials turnkey. Cinema-grade, broadcast-ready, in 5-7 working days.
from €2,000
Scopri
Top
AI Commercial
15-60 second commercials turnkey. Cinema-grade, broadcast-ready, in 5-7 working days.
- Prezzo
- from €2,000
- Timeline
- 5–7 days
AI Reel & Visual Pack
AI 9:16 reels and images for social in 3 formats S/M/L. Fixed pricing, delivery in 3-10 days.
from €2,700
Scopri AI Reel & Visual Pack
AI 9:16 reels and images for social in 3 formats S/M/L. Fixed pricing, delivery in 3-10 days.
- Prezzo
- from €2,700
- Timeline
- 3–10 days
Custom AI Production
Short films, mockumentaries, music videos, experimental formats. When the brief demands R&D beyond standard.
on request
Scopri Custom AI Production
Short films, mockumentaries, music videos, experimental formats. When the brief demands R&D beyond standard.
- Prezzo
- on request
- Timeline
- defined per brief
Why MaiDreamsLab
Measured speed. Direction with résumé. System you can see.
Every number we publish links to the page that proves it. No marketing claims without sources.
~60%
Faster
The SLATE system cuts ~60% of production time vs traditional pipeline. 30s spots in 5-7 days instead of 5-6 weeks.
How we calculate the savingCinematic
Verifiable quality
Directed by Gianni Spezzano: 15 years in Italian cinema (Gomorra, The Jackal), European Drama Award for Pop Drama, director of L'uomo di ghiaccio.
Meet the studio5 phases
Proprietary system
Script → Layout → Assets → Timing → Export. SLATE is both a public methodology and a standalone desktop Python + SQLite tool.
Explore SLATEFeatured case study
Il Fabbricante di Mondi — AI fantasy mockumentary
Fantasy mockumentary produced entirely with AI. A language experiment in which documentary fiction merges with AI video generation to tell the story of a character who, literally, builds worlds.
- Format
- Mockumentary
- Year
- 2025
- Voice acting
- original
- Workflow
- SLATE end-to-end
Fantasy mockumentary with Gianni Spezzano's original voice, visually generated through the SLATE system. A canonical case of how cinematic discipline combines with AI language to produce hybrid formats.
Open full case studyOther projects
AI InstitutionalAI VFXMotion Design
An institutional spot for FICLU where effects normally requiring traditional motion graphics and VFX were produced entirely with generative AI. A case showing how an AI-native pipeline can absorb historically separate stages — animation, compositing, visual effects — into a single flow, compressing time and cost without sacrificing the result.
FICLU — AI institutional spot with generative VFX and motion graphics
2026Veo 3.1KlingLumaDaVinci Resolve
Original SeriesBrand CharacterAI Comedy
AI-powered original stand-up comedy series. A character built from scratch with HeyGen for lip-sync, Veo 3.1 for environments and finishing in DaVinci. A recurring brand-character experiment proving AI can sustain a comedy series with consistent cross-episode visual identity.
Vito Mellusso — AI series
2025HeyGenVeo 3.1KlingDaVinci Resolve
SLATE system
A 5-phase system for production-ready AI video.
SLATE is MaiDreamsLab's proprietary system for bringing set discipline to generative models. Five phases — Script, Layout, Assets, Timing, Export — backed by a standalone desktop Python + SQLite tool. Solves the three classic pains of AI production: lost prompts, inconsistent assets, no continuity.
S
Script
Screenplay → shot-by-shot breakdown
L
Layout
AI generation with context and shot ID
A
Assets
Character/location/prop consistency
T
Timing
Visual pre-assembly and timeline
E
Export
Organised ZIP packages per platform
The studio
On-set experience behind every prompt.
MaiDreamsLab is founded and directed by Gianni Spezzano. 15 years across acting, screenwriting and directing: Gomorra, Pesci Piccoli/The Jackal, European Drama Award for Pop Drama, director of L'uomo di ghiaccio.
Quick facts
MaiDreamsLab in 6 answers
The most frequent answers, written to be quoted.
- What is MaiDreamsLab?
- MaiDreamsLab is the Italian AI video production studio directed by Gianni Spezzano (15 years in Italian cinema), based in Rome with clients in Italy, EU and worldwide.
- What is SLATE?
- SLATE is MaiDreamsLab's proprietary 5-phase system (Script, Layout, Assets, Timing, Export): a public methodology and standalone Python + SQLite desktop tool that brings set discipline to AI generation.
- How much does an AI commercial cost?
- An AI commercial in standard formats (30s, 60s, 90s) starts from €2,000 turnkey: signed creative direction, multi-model generation, full post-production, 4K master and unlimited commercial license included.
- How long does it take?
- A 30-second spot is delivered in 5-7 working days vs 4-6 weeks of the traditional pipeline (~60% faster).
- Who directs the studio creatively?
- Gianni Spezzano: 15 years across acting, directing and screenwriting. Actor in Gomorra and The Jackal, director of L'uomo di ghiaccio (2024), European Drama Award for Pop Drama.
- What languages does it work in?
- Italian and English natively. Additional languages on request with a 48-hour turnaround per language.
FAQ
The questions every brand manager asks us.
Direct answers, no smoke. If your question is missing, write to info@maidreamslab.ai.
How much does an AI-produced commercial cost?
A 30-60-90 second AI commercial produced by MaiDreamsLab starts from €2,000 turnkey, based on art direction complexity, scene count and delivery timeline. Social reel packs (AI Reel & Visual Pack) start from €2,700 (S: 6 reels + 12 images) up to €4,500 (L: 10 reels + 20 images, −20% off base price). Custom productions are quoted individually. All prices include pre-production, generation, post-production, sound design, color grading and full commercial license.
How long does it take to produce a 30-second AI commercial?
With the SLATE system we deliver a 30-second commercial in 5-7 working days, vs 4-6 weeks of traditional production. The gap comes from automated pre-production via Script Converter, tracked shot-by-shot generation, locked assets and a pre-assembly timeline that cuts errors before burning compute. Exact timeline on our /en/ai-video-production/how-we-calculate-savings/ page.
What is SLATE and how does it work?
SLATE is MaiDreamsLab's proprietary AI video production system, organised in 5 phases: Script (screenplay → shot-by-shot breakdown), Layout (AI generation with context), Assets (character/location/prop consistency), Timing (pre-assembly timeline), Export (organised ZIP packages). Both a public methodology and a standalone desktop Python + SQLite tool, also available in consulting for production companies.
Which AI tools does MaiDreamsLab use?
MaiDreamsLab runs a multi-model workflow integrating Veo 3.1, Kling, Luma, Runway, HeyGen, Seedance, Midjourney for generation and DaVinci Resolve + Premiere for professional finishing. The stack is picked per shot based on technical needs, never monolithic.
Can AI videos be used for national TV campaigns?
Yes. All MaiDreamsLab deliverables are finished in 4K, ProRes 422 HQ and audio mixed to -23 LUFS, in line with EU broadcast standards. We also provide alternate masters for cinema, vertical social and streaming.
Who owns the rights to the delivered AI video?
The client receives a full-rights, unlimited commercial license for the delivered video, across every channel and market. MaiDreamsLab retains the right to feature the work in our portfolio unless covered by NDA. Extended use of recurring AI characters as brand IP is quoted separately.
Who is the creative director behind MaiDreamsLab?
MaiDreamsLab is directed by Gianni Spezzano: 15 years across acting, screenwriting and directing. Actor in Gomorra — La Serie (2016-2021) and Pesci Piccoli/The Jackal (2023-2025). Director of the short film L'uomo di ghiaccio (2024). European Drama Award for Pop Drama, Premio Scenario finalist. Trained at Accademia Silvio d'Amico, Link Academy, Università di Salerno.
Which languages does MaiDreamsLab work in?
Italian and English natively. Voice generation supports both with broadcast-quality AI voice cast (HeyGen, ElevenLabs). For multi-language campaigns we deliver localised versions of the same master with a 48-hour turnaround per additional language.
Sitemap
Explore the whole site from here.
If you are looking for something specific, start here: every area of the site condensed into a few links.
Services
Three AI production formats, public pricing.
Methodology
SLATE — the 5-phase system for production-ready AI video.
Case Studies
Four public projects. Brief, metrics, tech stack.
Team
Gianni Spezzano, Mario Paradiso, Roberto Sangermano, Adriano Natale.
Blog
Long-form on workflows, pricing, AI models.
Glossary
25 key terms in AI video production.
Contact
Email, free diagnostic call, WhatsApp.
Next step
Let's create something together.
Book a free 30-minute diagnostic call with Gianni: we listen to the brief, tell you what's producible with AI in your timeline, give you an honest estimate.