Brief
Produrre uno spot istituzionale per FICLU con un linguaggio visivo ricco di effetti — elementi animati, transizioni, trattamenti tipici del motion design e dei VFX — senza ricorrere alla filiera tradizionale di animazione e compositing.
FICLU — AI institutional spot with generative VFX and motion graphics
An institutional spot for FICLU where effects normally requiring traditional motion graphics and VFX were produced entirely with generative AI. A case showing how an AI-native pipeline can absorb historically separate stages — animation, compositing, visual effects — into a single flow, compressing time and cost without sacrificing the result.
- AI Institutional
- AI VFX
- Motion Design
Challenge
Motion graphics and VFX effects normally require dedicated software (After Effects, Houdini, Nuke), specialised artists and long rendering and compositing times. The challenge was to achieve the same visual impact while staying inside an AI-native pipeline, with brand consistency and broadcast quality.
Solution
We mapped each desired effect onto a model or a combination of generative models, building the visual treatments directly at generation time instead of in post. The SLATE system tracked shots, assets and continuity; finishing — color, sound design, mix — was closed in DaVinci. The result: motion-design and VFX-style effects achieved without frame-by-frame animation or traditional compositing.
All framed within the SLATE methodology, see also the AI Commercial service.
Output
48-second FICLU spot, master ready for broadcast and social, with a visual language blending photography, motion and effects — entirely AI-generated.
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