Brief
Spec commercial di breve formato a supporto di una candidatura professionale: dimostrare in 30 secondi che un brief commerciale può vivere in linguaggio cinematografico via AI.
Theter — AI spec commercial
Spec commercial produced as a professional application: an exercise in brevity, mood and cinematic direction within a commercial brief. A textbook case of how the SLATE workflow compresses a commercial concept-to-master in time the traditional pipeline would take weeks.
- AI Commercial
- Spec Work
- Direction
Challenge
The spec commercial is the toughest test: no client input mid-process, it has to convince on its own. You need precise mood, coherent cinematography, tight editing.
Solution
End-to-end SLATE for script breakdown, shot-by-shot layout and pre-assembly timing. Multi-model generation (Veo 3.1, Kling) with blind take selection. Color and sound finishing in DaVinci.
All framed within the SLATE methodology, see also the AI Commercial service.
Output
30s spec commercial + social cutdown. Published on the MaiDreamsLab YouTube channel as a portfolio piece for the commercial AI approach.
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